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At one time or another many people of the Christian church have been in a church service when the pastor or head of the church called forward people that were ill. When the people come forward the pastor or head of the church pulled out a little bottle of oil. The practice of anointing oil in the Christian Church is a mystery to many. Why are they use and what is the benefit? Related Article Tags: , , , ,
The best ads don't talk at the audience, and they don't talk down to them either. In fact, the very best and most effective ads don't talk to an audience at all. They talk to a person, one person. Related Article Tags: , , , , ,
People don't buy features; they buy the promise of what those features can do for them. Features are meaningless. Benefits are what sell your products or services. Related Article Tags: , , , ,
Just because you've paid money for an ad doesn't mean anyone is going to care. You've paid for the space, not the audience. And today's audience is a hostile one when it comes to advertising. Related Article Tags: , , , ,
Churches and religious non-profits need money for outreach. A main source of this money is from "tithing", that is, convincing people to give at least 10 per cent of their earnings to their outreach. One way they do this is by promising that tithing can erase the debts of the giver. Are they teaching the truth? Related Article Tags: , , , , , , , ,
The answer to clutter is not more clutter; it's finding who wants to hear you and speaking to them. So how do you compete if you can't out shout or out discount your competition? You get rebellious and radical with your advertising. Related Article Tags: , , , ,
As long as the advertising industry has been in existence there has been debate about whether advertising is art or commerce. Quite frankly, this kind of divisive argument is a waste of time and has only helped to diminish what little respect the industry has earned through the years. Besides, the answer is simple. Advertising is the art of commerce. Related Article Tags: , , , ,
A good advertising campaign will reach your target audience and talk to them on a personal level. This has a valuable effect on your sales and reputation. A great advertising campaign will do more than that. It will create a buzz outside of your target audience. Related Article Tags: , , , ,
A company's primary objective should be to serve its community. This isn't some liberal, utopian, socialistic, touchy-feely sentimentality. This is a too little recognized and often overlooked factor in a company's long-term success. The reason it is hard to believe is because we are confronted with daily headlines about greedy CEOs, profiteering multi-nationals and selfish companies of all sizes. Related Article Tags: , , , , ,
Let's get one thing straight from the very beginning. No company ever dominated its industry by operating with a philosophy of fear. And, ultimately, no company can survive if it doesn't learn to conquer its fear and take chances, make changes. Related Article Tags: , , , ,
The Scripture below is very special to all of us. We are aware that God heals our bodies. We also need to be aware the He heals our broken hearts.
Ps 147:3
3 He healeth the broken in heart, and bindeth up their wounds. (KJV)
He not only heals our broken heart, he binds up our wounds. Think back over your life. How many heart wounds we have all had? But thank God that he comes through with a healing for our hearts so we can carry on for him and our families. Related Article Tags: , , ,
About 3 months ago I bought a new clock radio. Last night, I found that I needed to use the alarm for the first time. So I looked at all the buttons, took a wild guess as to how to set the alarm, and managed to change the correct time to the wrong time.
Here is a Scripture that will build your faith to a fever pitch. Actually this is my wife Corky's favorite Scripture. She signs her name with this reference on every letter she writes.
She is very active in ministry. Over the years, she has answered so much mail. She has sent out thousands of letters. And all of them are signed with "In His Palms." Now see this powerful Scripture. Related Article Tags: , , ,
The very survival of your agency rests in your success in winning new business. Yet everyone hates receiving RFPs.
Why? Because they require a huge investment in time and energy - and most often you don't make the first cut, let alone win the business. After all, every agency will claim superior strategic thinking and more powerful creative - claims that are very difficult to substantiate without actually showing your work to the prospective client.
Notice how God creates reality through faith. In Genesis he performed a miracle for Abraham. He made a statement that was humanly impossible but God made it so.
Gen 15:5-6
5 And he brought him forth abroad, and said, Look now toward heaven, and tell the stars, if thou be able to number them: and he said unto him, So shall thy seed be.
6 And he believed in the LORD; and he counted it to him for righteousness. (KJV) Related Article Tags: , , , , ,
All of us who live in the East Texas area just came through Hurricane Rita. Much damage was done through here. Through it all, though, Proverbs 1:33 came through for us.
Prov 1:33
But whoso hearkeneth unto me shall dwell safely, and shall be quiet from fear of evil. (KJV) Related Article Tags: , , ,
The information age has produced two very distinct groups of people. It could be said that one group is a bit more grounded and better informed than the other. What makes the difference between these two groups? Related Article Tags: , , , , , , , , , , , , , ,
After the decade-long surge of interest in digital photography, many photo enthusiasts are rediscovering the joys of old-tech black and white photography. Today's photographers have the capability of exploring two different paths toward photographic fulfillment. The time is unique because the tools that make up a black and white darkroom are still readily available. Related Article Tags: , , , ,
Understanding how your money works and how your mind works is the footing to lasting success. Every day should be a learning experience. Get smarter every day. Get more competitive every day. You never know where your big break is coming from. That is why you need to be well prepared when your opportunity appears.
Historically, there have been unavoidable situations that test an agency's client relationships. Today, there are tools that can minimize, or even eliminate these threats.
As an example, one situation that plagues all relationships is the unexpected surge in project cost. Related Article Tags: , ,
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