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"Home Stagers" Articles
 

  • 5 Massive Mistakes Homeowners Make When Hiring a Home Stager - When you decide to hire a home stager to decorate your property to sell faster and for more money, you need to make sure you’re investing in the right person. After all, you’re trusting someone with the sale of your largest asset, your primary real estate, so you have to be careful to put that trust in an experienced professional.
  • Is There a ‘Back to School’ Career Change in Your Future? - Even though most of us hang on to as much summer as we can, as soon as the calendar changes from July to August the department stores want us in back-to-school’ mode. With school-aged children, besides dreading another year of packing lunches, you’ve probably already started to think about what they will need in the way of clothes, shoes and school supplies this year.
  • Home Stagers - Don’t Undervalue Your Services! - Home staging is an extremely lucrative career if you know how to properly charge for your services. It makes me cringe when I hear figures as low as $31.45 per hour being touted as ‘great income’ for a home stager. That is an impossibly low rate for any independent professional to charge, but an expert home stager should actually be making at least double if not four or five times that amount.
  • Why Charging a Flat Fee Can Flat-Line Your Home Staging Business - The pricing structure (and items you charge for) you set up for your home staging services can either make or break your business.
  • Putting an Empty Home on the Market is Leaving Money on the Table - When a real estate investor sinks tens of thousands of dollars and hundreds of hours of labor into renovating a home, it’s puzzling when the renos are complete and they decide to list the house before the paint has had a chance to dry! The house will often go to market without furniture or accessories of any kind, drastically lowering its full profit potential. Thanks to popular television programs such as “Flip This House” and the multitude of similar shows a lot of people are tempted to try their own hand at house flipping.
  • Stage Yourself to Sell: Image is Everything - When you’re in the business of turning drab and cluttered interiors into beautifully polished spaces, it’s important you look the part of someone that can successfully do that. In other words, when you’re staging homes to sell, you should stage yourself to sell. One of the easiest ways to catapult your business to success is to act as though you are already successful. Do you play the part of a very successful home stager? I’d like you to keep this in mind as you read through this article – are you portraying the image of a professional expert home stager, or a rookie? Everyone starts somewhere, but nobody has to know you’re brand new at staging homes professionally.
  • Home Staging - An Excellent Portable Career Option for Military Spouses - Finding secure and steady employment when you're an army spouse can be a challenge when you're faced with frequent and sometimes unpredictable moves. A home-based business is a great option, but a home-based career that is portable is even better. There aren’t very many easily portable careers to choose from but if you have the ability to transform a room by moving around its furniture or get frequent requests from people to help pick out paint colors, a career in home staging could be perfect for you.
  • Recession Proof Your Interior Design or Decorating Business - If you make your living as an interior designer or decorator the current economy has got to be hurting your business. When the economy is slow, many people who might otherwise hire an interior designer or decorator are forced to move such a ‘non-essential’ service to the bottom of their priority list. If you haven’t felt the pinch yet, brace yourself as your business could take a drastic nose-dive during an economic recession. Nobody really needs interior design services, especially in have-not times. There’s also the fact that so many of your days are spent on the business-side of design; negotiating with contractors, waiting for deliveries to arrive, billing, gathering quotes, and so on. This is all time that doesn’t directly generate revenue for your interior design or decorating business, and when client billings are already meager, this can really hurt your financial situation.
  • Home Staging Business Meets Real Estate License: A Match Made in Heaven? - If you are one of the over 2 million real estate agents in the United States, there’s a good chance your business is struggling. Agents across the country are feeling the pain of today’s slow real estate market. I hear similar complaints from agents all over - from Florida to California. Their commission checks come so intermittently these days that they’ve taken to staging their clients’ homes for free, hoping to sell their listings faster and for a better price. They think this will lead to more listings. Does anyone else see a problem with that? First of all, as a real estate agent, your time is money.
  • Home Staging a Must-Have Marketing Tool for Real Estate Agents - I receive countless emails from real estate agents asking if they should recommend a Home Stager to their clients. In my opinion, real estate agents are hesitant to utilize the services of, professional home stagers for three key reasons: 1. They do not fully understand what a stager really does. 2. They feel that they provide adequate advice to their clients regarding improvements needed for the home to sell.
  • Home Staging Aids Homeowners Facing Foreclosure - Foreclosure is an unpleasant topic. But with the economy spiraling downward and the current crisis in the mortgage industry, it is a topic that some of us will have to deal with. As with any problem, the key to avoiding foreclosure is to be proactive. If you know that you will have difficulty making your mortgage payments in the near future, contact your lender immediately. Explain your situation politely and clearly and ask if you can negotiate a modified mortgage workout plan for your payments. Don't forget to also ask them if you qualify for the government's new "bailout" plan. Don't be embarrassed to take this important step.
  • Lessons from the Gym that Can Help Your Business - I belonged to a gym for years and rarely made it there despite all my best intentions. Every month, the membership fee on my credit card reminded me how I'd failed to follow through yet again. Then last year I had major surgery. What a wakeup call to pay more attention to my health! It took 4 months to fully recover and I decided that no amount of wishing and promising was going to get me to the gym until I did something different. So, I purchased 50 training sessions with a personal trainer and made appointments to work with him three times a week. It's been a difficult journey toward becoming fit, but it reminded me of a few lessons that apply equally to building a business. 1.
  • House Hunting Can Resemble Speed Dating - House hunting is a bit like "speed dating". You may have heard of this dating craze, whereby singles meet 20 or more potential mates in one evening by having 5 minute dates with each of them. The idea behind the phenomenon is that two people either have chemistry or they don't. Many of us look for a mate with a logical list of our personal criteria. But when the chemistry and emotional connection are right, who remembers logic? We follow our hearts.
  • Home Stagers - Can they Help You Sell Your Home for More Money? - Consumer Statistics U.S. Housing and Urban Development reports that a "Staged" house sells, on average, for 17% more than a house that is not staged. According to a report by the Christian Science Monitor, March 2006, staged homes sell for 7.4 percent more and in half the time.
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