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Some home stagers mistakenly believe they need to carry their own furniture inventory because they live in a small town where there isn’t a large furniture rental company. Unfortunately, many of these stagers end up broke and out of business with nothing but truckloads of furniture and a pile of debt. Related Article Tags: , , , ,
Many home stagers mistakenly believe they need to carry an inventory of furniture to rent to their home staging clients who have vacant properties, or need new pieces to supplement existing furniture for a resale home on the market. Sadly, many of these stagers end up broke and out of business with nothing but a warehouse full of furniture and a pile of debt. Related Article Tags: , , , ,
As a professional home stager, you're making a living selling your time, your talent and the accumulation of your experiences. Yet, many home stagers waive their consultation fee when they're dealing with a vacant home. I do not agree with that practice. How much time do you have to take out of your day to book the appointment, travel to that vacant house, go through all of the rooms and come up with a plan as to how to tackle it? Related Article Tags: , , , ,
Because the home staging industry is completely unregulated, anybody can call him or herself a home stager. This is one of many reasons too many real estate stagers get into the industry with no business or marketing training whatsoever. Many of these home stagers have good intentions, but end up using awful marketing tactics to try to grow their businesses, and end up sabotaging their businesses instead. Related Article Tags: , , , ,
In case you were still wondering how many people have heard of home staging, here's further proof that this is a well established field. It seems the scam artists are starting to crawl out from under their rocks to see if they can con home stagers into sending them money! Related Article Tags: , , , ,
Many Staging Diva Graduates start out as part-time home stagers because they simply can't afford to leave their job right away. This option works great for many people who are able to decide eventually whether they're making enough money to warrant quitting that day job or if they just enjoy the flexibility of part-time staging and the extra cash it brings. Related Article Tags: , , , ,
Unfortunately, many individuals with a talent for decorating attempt to become home stagers without any kind of business training or marketing knowledge. With the best of intentions they stumble into some awful marketing tactics that will put them out of business faster than you can say, "What were they thinking?" Related Article Tags: , , , ,
Judging by the number of folks who claim to call themselves "Home Stagers" today, you'd think it was the world's largest growing industry. Related Article Tags: , ,
Home stagers, especially those who haven't been in the home staging business for long, often have fears of being asked to stage a luxury home. If they don't live in one themselves and they didn't grow up in a wealthy family, it's natural to worry that they won't know the right things to do. My very first home staging project was in one of the most expensive areas of the city. When I heard the neighborhood it was in and the fact that they would also need furniture to supplement what they had, I was instantly terrified. Related Article Tags: , , , ,
What could make a stronger case for hiring a home stager than an offer coming in after a home was staged... from a person who saw the home before staging without any interest? That's exactly what happened with a Maryland property transformed by home stager and Staging Diva Graduate, Holly Battaglia. Related Article Tags: , , , ,
Becoming a home stager doesn't mean you have to get yourself into credit card debt stocking up on art, accessories, towels and bedding. If you've been putting off your desire to learn home staging because you're not prepared for these expenses, you should know you have other options. When it comes to accessories, towels and bedding - those types of things - when I need to purchase them for a client, I use their money and everything ends up belonging to my clients. Related Article Tags: , , , ,
Many design-oriented individuals decide to become home stagers without any kind of business training or marketing knowledge. While they mean well, they often stumble into some terrible marketing tactics that will likely put them out of business faster than you can say, “What were they thinking?” In part one of this article series, I discussed why using sex appeal and inappropriate humor are awful ideas for home stagers trying to build their businesses and be taken seriously. Today I’ll share another marketing tactic that will probably put your home staging business under... Related Article Tags: , , , ,
As more informed homeowners hire Real Estate Stagers and more buyers have the chance to view homes that have been staged, other home sellers will realize they too have to follow the practice otherwise their un-staged homes will look even worse by comparison. Related Article Tags: , , , , , ,
Home stagers often need to either provide or recommend outside services, in addition to doing the actual rearranging of furniture. The most common of these services needed in home staging include: Sourcing and selecting rental furniture/art/accessories, purchasing accessories (bedding, towels, decorative items, flowers), painting, handyman-type repairs, gathering packing supplies, finding storage facilities, junk removal, landscaping and cleaning (interior, windows, carpets, exterior). Related Article Tags: , , , ,
I was chatting with a friend recently who happens to be in the market for a new home. She thought of me when she did a drive-by of a property she saw online, in the rural area where she lives. It was the perfect location for her family and it was surrounded by attractive homes but there was a huge "Keep Out" sign on the actual house itself. The second thing my friend noticed was a black and yellow "No Trespassing" sign on a post in the yard and another one nailed to a tree along the driveway. Related Article Tags: , , , ,
A professional Home Stager will look at your client's home through the eyes of a highly critical buyer and make recommendations that will create the best first impression for potential buyers. Their services allow a home to stand out from the crowd and that benefits both the seller and real estate agent. It is a clear win-win situation. Related Article Tags: , , , , ,
I talk to so many new home stagers or people wanting to get into the home staging business and almost every single one of them eventually mentions how their own fear can get in the way of moving forward. Depending on where they are in their business, these fears can range from "what if the furniture is too heavy to move?" or "what if I don't get paid?" to "what if my client's house doesn't sell?" It's normal for fears to come up when you start a new project as a home stager, or when you think about stepping out of your comfort zone to start your own home staging business. Related Article Tags: , , , ,
Your home staging services shouldn't be seen by you (or your prospective clients) as a commodity. That's why the goal of your home staging website is to educate and build interest around your services so someone is intrigued enough to call you for more information. Related Article Tags: , , , ,
Do you make it a regular practice to follow up with your clients after staging their homes? Hopefully you're not waiting for them to get back to you to tell you about the results your work achieved. Think about it, how many times have you yourself just never gotten around to dropping that Thank You note in the mail? Related Article Tags: , , , ,
For a home stager, one of the best ways to convince a homeowner to employ your services is through your home staging portfolio. When one of your prospects is looking at your portfolio, they have very high expectations and your photographs are going to be examined very closely. Related Article Tags: , , , ,
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