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  • Build Web Traffic With a Good Press Release - One of the secrets of succeeding online is generating great traffic. That's not just getting people to come to your site, but rather getting people who are good customer prospects to come out again and again. And a fantastic way to do this is to get some buzz generated in the right places. Businesses have known for years how to initiate buzz: you get the press involved. And the best way to do this is to write a great press release and send it to all the right places. The format of a press release is a semi-set format designed to be both informative yet brief.
  • Why Great Website Makeovers Begin With Copywriting - "Can you give me some feedback on my website?" a life coach named "Kevin" asked his e-zine subscribers. "I just revised my site - -finally!" Naturally, I couldn't resist clicking over to see what Kevin had done.
  • 5 Tips To Discourage Tire-Kickers And Attract Serious, Paying Clients - Do you feel that you're wasting valuable marketing efforts on tire-kickers: a large and growing market segment? They subscribe to all your free offers -- but leave their credit cards behind. Early in my business life, I talked to anyone and everyone, enthusiastically. I gave away classes, e-books, articles and more. But soon I was forced to confront the reality of opportunity cost. While I was chatting happily with the freebie-seekers, I lost the opportunity to update my websites, create new products and write more articles. -- activities that would most likely bring "real" paying clients. 1. Communicate "professional" and "commercial" on every page of your website. Like many professionals-turned-marketers, I was nervous about sounding too sales-y. But when I began learning more about copywriting, especially copy for the web, my style became more direct.
  • An Internet Marketing Strategy for the Mystified - Ok, you've got your web site set up, you are sure that it is search engine friendly and you are pretty certain what your customers want. You've identified at least 3 affiliate programs/products that you want to promote and you think that they meet your potential customer's needs. So now what? Well unfortunately the days, that I can remember, of "build it and they will come" have long gone. Unless you promote your web site - no one will know that you are there and no visitors means no sales.
  • Are These Internet Marketing Ebooks Hogwash(R) - Internet Marketing as we all know it is pretty crowded with funny people making lots of huge bombastic claims over their nonsense crappy books and stuff. You might have come across ebooks making claims like "how to make $XXX in 2 weeks" or "anyone can earn money at home".
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