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"Key Ideas" Articles
 

  • Can the Fundamental Principles of Non-fiction Writing Be Applied to Fiction? - I have never written fiction and never intended to. My 40-year career has been in journalism and marketing communication. However, a few months ago someone who had read my book on expository (non-fiction) writing and speaking contacted me to ask if I could help her with some fiction projects. I was inclined to say "no", because I couldn't really see what my kind of writing had to do with hers.
  • Laugh Your Way to Persuasive Communication - If you can tell a joke well, you already possess many of the skills you need to write a persuasive marketing plan, sales letter, financial report, new product proposal, etc. Equally, you already possess many of the skills you need to prepare persuasive speeches and other types of oral presentations. Really? Just think about it. A well-constructed joke perfectly fulfills two critical criteria of persuasive communication: clarity and conciseness. To better understand this, we first need to determine the true meanings of "clarity" and "conciseness".
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