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Plan Out Your 3-Year Vision for Attracting Clients (and The Life You Really Want) - In practice building (and getting clients) it seems to be that most self-employed people just hope for the best. They simply keep doing what they've been doing and don't have a strategy for creating the practice they'd be truly and deeply happy with. This is a big mistake in my opinion. I used to write down my goals each year, but it never really worked for me. I just didn't feel really excited about my new goals. They didn't seem to propel me in motion and so I kind of viewed them as being useless. I never really looked at them, probably because they seemed like "shoulds" rather than "really-meaningful-wants." Then I came across the concept of creating 3-year visions instead of just a list of goals for the upcoming year. You Don't Need to Learn MORE to Get Clients - "What you have to give is enough--if you give it with all your heart." --Chieko N. One Secret To Dramatically Increase Referrals (and Get More Clients) - To dramatically increase referrals, it's important to educate the people you consider personal advocates (those who know you, like you, trust you, love you, and want the best for you), and let them know what you're up to and who your best clients are. If you're just starting out, it's a letter of introduction; Make Your Message Irresistible and Clients Will Flock to You - "I don't know the key to success, but the key to failure is trying to please everybody. In Client Attraction, Focus on Service, Not Accumulation - "I don't know what your destiny will be, but one thing I do know: the only ones among you who will be really happy are those who have sought and found how to serve. Get Past Procrastination and Into Client Attraction: My 5 Steps to Getting Things Done - Have you ever looked at your to-do list and just wanted to run away? Sometimes, procrastination gets the best of us self-employed people. It seems that everything is priority and we tend to put some things on the back burner. The thing is, if the items on your to-do list have to do with marketing and Client Attraction, then you don't want to ignore them (if you do, your pipeline of prospects will be empty in 6 months). Procrastination creeps its ugly head in my business every now and then. Personally, I think it's more overwhelm than procrastination and the list can be so overwhelming that I tend to go in avoidance/denial mode, preferring to just not deal with it. Is Your Business Card Useless or Is It Client Attractive? - You can have a business card that's useless or one that gets you clients. Which do you want? Your business card should be considered a serious sales tool, something that someone will look at and get a very good idea not only at what you do, but what you can do for them. If you've got just one chance to make an impression (in person or not) and you've got the space, use it well. Make sure people know what you do, really DO, when they read your business card. Give them a compelling reason to call you to talk about working together. Attract New Clients with Giveaways - One of the oldest and most successful ways to attract new clients is to give away something for free. Whether you are a chiropractor, a large hospital, or a copywriter, giving away information (for no charge) about something your prospective clients find interesting is a great way to begin the lead generation process. Think about offering a free report, consultation, trial offer, seminar, or a free half hour of your services. This allows prospects to get to know you without risk. There are no strings attached, no sales involved, no hint of further contact - just a chance to learn about something they're interested in. Imagine your sales funnel. You start with a sea of heads. They all look the same; nothing really distinguishes one from the other. Three Steps To Closing More Clients, Faster - Getting new clients is probably the number one thing most entrepreneurs struggle with. We know we are good at what we do and know we can truly help people, if only they will let us. However, many of us get nervous when we think of "selling" our products or services. We don't consider ourselves salespeople. We talk to prospects on the phone and in person and give away free information and consults without charging for it. Many of us are lucky to close one or two out of ten prospects. Let me assure you, there is a better way.

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