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"Nonfiction" Articles
 

  • Columbo - What Can a Bumbling, Inarticulate Los Angeles Cop Teach Us about Effective Communication? - Decade after decade, perhaps the most popular type of television program has been the detective story, the traditional "who dun it?", presumably because people enjoy being held in suspense. It is therefore instructive to note that one of the most popular TV detective shows of all time has no suspense to it whatsoever. Remember "Columbo"? Reversing the conventional format, this show tells us exactly "who dun it" within the first five or ten minutes.
  • Is Self Publishing the Right Choice for You and Your Book? - Self-publishing, although not a new phenomenon, is now a legitimate acceptable route to a published book for an author.
  • The Top Seven Reasons Publishers Reject Nonfiction Book Proposals - Publishers are deluged with manuscripts and book proposals, and must review thousands each year in hopes of finding the few that will become high-quality, best selling books. What authors don't know is that publishers reject most of these after spending less than one minute reviewing them. Many book proposals are sent to publishers that aren't ever going to be in the market for that type of book. Many others are sent without checking to see what the publisher is looking for, so the book proposal isn't developed fully enough to convince the publisher that a good book could be written by this author. A book proposal is like a business plan for your book.
  • The New Financial Realities of Book Publishing - Especially if you self-publish, you will want to set up a financial model. While no one can tell you with any certainty how many books you can expect to sell, you can be precise about what you will spend to get an idea of how many books you must sell to break even and then turn a profit. More important, you need to consider opportunity cost. The time away from your business that you spend authoring a book will be time away from clients.
  • Ten Things Rookie Authors Do To Mess Up Their Non-Fiction Book Success - First time authors just don't know what they don't know. Learn and be better prepared to maximize your potential for book sales and publishing success. Here are the top ten things we find that are most likely to sabotage that first book effort: 1.
  • Return On Investment of a Non-Fiction Book to the Author - A soft cover book, perhaps 6" x 9" or other industry standard size for a trade paperback would be priced retail anywhere from $12 to $30 for consumer distribution, up to $50 for a professional book,...
  • The Essential Media Kit for the Nonfiction Author - One of the most vital items an author must have in hardcopy and online is a media kit. Keep it in PDF format, and you will have everything you need in one place.
  • Defining Your Audience and Positioning Your Book Is Critical for Success - The more clearly you can define your audience-and identify their precise needs-the better you are positioned to develop a book and create sales pieces that address those needs. Understanding the needs of your target audience and the strengths and weaknesses of your competition will help you develop a meaningful book that provides a unique solution or tackles a known problem in a new way. This clarity will help you create elements that will speak directly to your target markets (i.e., topic, title, content, design, layout and cover). While you may write a book that anyone might enjoy reading, there is probably a most likely reader-male or female, thirtysomething or older, lay person or professional, and so forth.
  • Ten Powerful Strategies to Write a Nonfiction Bestseller - Many people not only want to author a book, but they want the book to be commercially successful. If you want to write a book that is a best seller, there are things you need to do in the creation of the book. There are many elements that go into creating a best seller, including how you publish it and how marketable you are as an author. But these are some of the factors that go into the writing of a profitable book. 1. Define your target audience and write to them as if you were in a conversation with one member of that audience. 2. Know where the emotional connection is with the audience;
  • Traditional or Self Publishing - Which is Right for Your Nonfiction Book? - One of the big decisions for you to make as you write your book is to consider whether you want to find a traditional publisher for your book or self-publish. Until a few years ago, authors considered self-publishing only after being turned down by traditional publishers. Times have changed. Because publishers now shift much of the business and promotional responsibilities to their authors, all of them must be active participants in order to succeed.
  • Do You Need Permission to Use That Quote in Your Book? - As you write your own book, you may find you want to use material that has been previously published.
  • How To Negotiate a Deadlock like a Pro - A deadlock occurs when the parties to a negotiation cannot reach agreement. Usually they are tired and frustrated and ready to give up. Here are a few Rules to chip away at the deadlock and close the deal. 1. Take a Break. If the emotions are high and both parties are clearly frustrated and tired, it might be time for a break. Clear the air and get a fresh start the next day or the next week. Give assignments and/or deadlines to work on during the break.
  • Discover the Joys and Benefits Of Flower Arranging - Flower arranging is an interesting form of art which has many benefits. Most people need some means of creative expression to enhance their lives and for many of them it is the fascinating art of creating flower arrangements which has helped fill the gap. One of the joys of flower arranging is that one has a limitless variety of ways to create flower arrangements. The arranger has the opportunity to exercise his or her imagination and creativity. Every flower arrangement is an end result of the arranger's handiwork, artistry and skill. A completed arrangement will not fail to give the arranger a great sense of achievement. Flower arrangements are versatile and infinitely changeable. New designs can be created every few days, or long-lasting displays re-arranged to look fresh and original.
  • Embrace Your Overall Vision: It May Be Hiding in the Strangest Places - Thinking back on it, my lifestyle change journey really began about eight years ago. But I didn't become aware of it until about three years ago when I consciously decided I needed to lead a "lighter" life and started by cleaning out the medicine cabinet.
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