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Payola Articles

 

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Guerilla Marketing is the use of unconventional marketing techniques intended to get maximum results from minimal resources, which let's face it; most indie musicians have minimal resources. Today, guerrilla marketing is a non-traditional, low-cost, and highly effective marketing endeavor, which when used properly can reap many rewards for the diligent user.

The winter months have hit us and unless you live in Southern California, most people aren't swimming in open-air pools any longer. Until recent times, Indie Artists and the labels they set up for themselves had a hard time getting their music heard by anyone outside their own backyard pool of fans.

Traditional radio airplay, standard brick and mortar distribution and being signed by a major record label are no longer the only means of getting your music noticed. Thanks to digital distribution and the massive appeal and easy access to the Internet, unknown musical talent now has a chance at real success.

As a musician, bands have it easier than a solo artist in terms of cost to make a CD. Other than that, there are little or no differences. For bands/artists who wish to start the process of making, distributing, and getting radio airplay by themselves, believe it or not, you are starting your own record label.

Promoting your CD to radio takes a lot of organization and time management skills. Let me help organize your process.

 
 
 

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