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"Persuading The Affluent" Articles
 

Displaying Results for Persuading The Affluent (0-4 of 4)
  • Steps to Determine the Sum of Your Values - "Our value is the sum of our values." --Joe Batten I've always said that if you want to make an advancement in your persuasion ability, you need to make an advancement in yourself. This is advancement. This is a great process that will help you in your persuasion skills. I think you'll find it quite interesting... What we're going to do is get our top values and put them in rank order.
  • VAK Revealed - As we persuade our affluent prospects, it is useful to match them and be like them as much as we possibly can. But when you get right down to it, it's very individual. How do we individualize our presentation for each of our prospects? As it relates to rapport, we can do so by effectively learning how their mind thinks.
  • Pitching The Pitch, Ditching The Script - "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter F. Drucker What is a pitch? It's an attempt at a logical series of steps, to arrive at an outcome. What is a script? See: pitch. They're practically the same thing. There are really only two ways for scripts to be useful. The first is learning something new.
  • Paying Attention With Patience - When I was a kid I was raised on a farm. I used to help my grandpa plant fruit trees. Some of them were hybrids - really cute little trees. As we were planting the dwarf hybrid apple trees, I said to him, "Grandpa, I just can't wait for these apples to grow.
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