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You’ve planned your content, you’ve played with HTML and you’ve selected a color scheme. Now add some graphical spice.

You would be amazed how many websites do not optimise their images properly, this can result in slow speeds for the visitor which is something you can not afford.

When publishing your images on the World Wide Web you have to make a compromise between quality and speed for instance you can't have a company logo which is 100Kb in size as this will take too long to download.
So how can you optimise your images? Well first you need to understand the differences in the image formats.

Digital photos are computer files. They are stored either on the camera memory or on a computer hard disk. Like any other computer file digital photos are saved in well known formats. One of those standard formats is known as JPEG. Here is some useful information on JPEG files.

Life in Papua New Guinea as seen by visiting trekkers, and the desire to help.

GIF is one of the oldest file formats used for graphics and digital photos storage. GIF has many technical advantages but it also has one big business disadvantage. GIF uses LZW compression which is tangled with patents and licensing issues. The free creation and usage of GIF files was always in debate.

Digital photos are stored as files on memory cards and computer hard disks. They can be stored in different file formats (each format has a unique file extension). Digital photo files can be compressed to save storage space and can use a standard or a proprietary format.

Digital photos are stored as files on memory cards and computer hard disks. They can be stored in different file formats (each format has a unique file extension). Most of the formats are compressed to save space and each has its own pros and cons.

Have you seen one of those post-it pop-up? The one that looks so realistic, with awesome shadow effect.

And something like this is always good for your web marketing campaign. One reason, it never gets blocked by pop-up blockers. And another, it really grabs the attention of your web visitors.

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