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A common mistake is not telling the prospect what to do at the end of your copy. From our point of view, it seems obvious on what the prospect should do next. We think the prospect should be able to figure it out himself. Spelling out the obvious might even insult his intelligence, we think. Related Article Tags: , , , , , ,
If you don't know your prospect, your copy may not be selling as well as it should. You might write benefits that the prospect doesn't care about. He might be busy, but you may end up writing long-winded copy. You may end up solving problems that the prospect doesn't have. Related Article Tags: , , , , , , ,
How often do you project your fears and insecurities onto the prospect you are calling and decide that you are doomed before you dial? It is time to change. Related Article Tags: , , , , , , ,
While it's good to include a lot of benefits in your copy, you need to make sure the benefits you include are relevant. If you include benefits that the prospect doesn't care about, it'll bore him and lose his interest. But when you include relevant benefits, you'll get your prospect's attention. Related Article Tags: , , , , , , ,
The dreaded words or phrase that sales rep hates to hear when you think you have a good prospect on the line, "please send me some literature." To most people this phrase is just a nice way to brush you off and get you off the phone but can it be...
It can be confusing whether you should use jargon in your copy. If you use too much jargon, you run the risk of confusing your prospects and making the copy hard to read. On the other hand, if your prospects understand the jargon, but you made the copy too simple, they may get annoyed. So what's the solution? Read this article to find out. Related Article Tags: , , , , ,
You can use this copywriting checklist when you are copywriting - or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriting. Related Article Tags: , , ,
Go through the "no's" to get to "yes." Related Article Tags: , , , , , , ,
When you have skills, you know how to catch a prospect's attention, you know how to keep their attention, you know how to respond to questions and objections and you know how to ask for what you want. When you have those skills it's no longer about a "warm" call or a "cold" call, it's about communication, conversation and results. Related Article Tags: , , , , , , ,
Today's online mlm training tip will show you how to be in control of the delivery of relevant information to your prospects as you are recruiting for your MLM network marketing business. The leading prospecters in the industry follow a carefully organized presentation that gives important info to the prospect in a planned order. Particularly with people new to mlm, there are two frequent mistakes made in delivering information to prospects. Related Article Tags: , , ,
You created interest with your prospect by making a big promise, and stated a feature to back up your promise. You gave them a logical and emotional benefit, and backed everything up with evidence. Finally, you asked their permission to ask questions. Because you did such a great job up to this point, your prospect says, “If you can do that for me, if you might be able to help me that way, to create those kinds of results, sure, you can ask me some questions.” Related Article Tags: , , , , , , ,
When writing copy, a common mistake is writing in long paragraphs. The result is that when you look at the copy, you see big blocks of text. When the prospect sees the copy, he's thinking, "This looks like a lot of work to read..." Because of that, the prospect may decide not to read your copy, especially if she's busy or pressed for time. All this happens in the first few seconds. Related Article Tags: , , , , ,
How do you persuade a person, who thinks he doesn't need your product, to actually believe on his own that what you're selling is indispensable and something he shouldn't be leaving home without? Related Article Tags: , , , , , , , , ,
There are thousands of people that get in MLM every day, but sadly 95 per cent of those that join end up failing. While this is a staggering number, it can be avoided by taking the proper precautions and doing the right things. Related Article Tags: , , , ,
The secret to influence probably isn't what you expect. The way you listen is the big secret to powerful influence. To unlock this powerful influencing force you have to know how to listen. Listening isn't something you're naturally good at. You hamper your listening skills when you clutter your mind with other thoughts, you think about what you'll say next while the other person is still talking, you try to push your prospect to hurry up, and you lose your focus. These bad listening behaviors keep you from effective listening and powerful persuasion. Related Article Tags: , , , , , , , , ,
Did you know that the main purpose for your initial contact with ANY business prospect is to find out two "hot buttons." In other words, find out just a couple reasons why your prospect may want a home-based wellness business. Related Article Tags: , , ,
Fatal Mistake No. 2 is "Winging It." When presenting to a prospect, how many times have you not really known much about his business or not really known what you're going to say or what road you're going to take the prospect down? This is a huge error salespeople make far too often.
I know because I've been there. Related Article Tags: , , , , , , , ,
Wouldn't it be great to prospect with confidence knowing you have the plan that will help you set more appointments? Then you'll be glad you found these 5 prospecting tips. If you use them you'll be guarantee to make better use of your prospecting time by closing your prospects for more appointments. Related Article Tags: , , ,
You found a prospect and got the appointment, now what? It's time to decide if this person or organization is in need of your product or service. It's time to find the problem you can solve with your product or service.
When you write your copy, you have to be respectful of your prospects. You can't talk down to them, insult them, or make them angry. If you do, they'll toss your copy in the trash or close their web browser. Here are examples of copy that offend... Related Article Tags: , , , , ,
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