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  • Realty Websites: Empowering or Confusing the Home Buyer or Seller? - Currently there is a major move in the online sector of the realty industry to make more and more mls listings freely available to the online public. Sites like Trulia.com offer an abundance of complete listings from the MLS as well as newspapers. And the recent addition of Zillow.com covers the home sellers side in offering tax based property evaluations. This may seem like a good thing on the surface. More listings disseminated to the masses helps to sell more property. More information empowers the consumer. Or does it? As an ex-real estate agent myself. I used the local MLS function of sending property thru email to absolutely deluge myself with an abundance of properties and data. I felt like the truly empowered internet consumer.
  • Real Estate Marketing For Professionals - When marketing a home, most Realtor's do the 3 P's, Put it in the MLS, Put up a sign and pray. Yo do not need to re-invent the wheel,, just be 5% better than most Realtors to be in top 10% of all the realtors in your market . You need to develop strong marketing skills, both online as well as offline. You need to constantly market your listings. Consider investing some money in Search Engine Optimization and/or placement. It is now known that 75% of consumers start their home search on the internet.
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