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You may have heard you should never talk about yourself in your copy. Many books have written about it. In fact, if there ever was a "copywriting bible," it'd be listed as one of the biggest "sins." But this "rule" isn't entirely correct. Here's why... Related Article Tags: , , , , , , , ,
One of the most important tools a salesperson should possess to be a success in sales is persuasion. Related Article Tags: , , , , , , , , , ,
The phone rings and the sales manager hears on the other end the all-too-familiar plea of a salesperson. The salesperson tries to convince the sales manager that it makes so much sense to offer the prospect a discount to get them to finally become a customer. Of course, the salesperson has the expectation that this new customer will quickly become a high-profit customer. The sales manager has heard the same plea hundreds of times before, and yet for some reason, the salesperson and the lack of current sales suddenly make offering a discount very attractive. Related Article Tags: , , , , , , ,
It's long been said that your Web site is like a virtual salesperson, telling potential clients about your company. In this economy, you must ensure your salespeople are at the top of their game and really understand your clients' needs. Your Web site, acting as an über-salesperson, needs to do the same.
Selling a price increase can be difficult in nearly any type of situation, but trying to sell one in a soft market can be downright brutal. Yet, as unpleasant as it can be, it is often essential. The problem of selling a price increase in a soft market usually stems from the fact that the salesperson and the customer are coming at the situation from different perspectives. Related Article Tags: , , , , , , , , , ,
Thinking "sale", not "sales" is the key to being a successful salesperson. Focus on selling to the primary need of the customer. Here's how. Related Article Tags: , , , ,
If you are a salesperson, you are always seeking ways to sell more. If you are a businessperson, then you are a salesperson, no matter what your business is. You are selling your product or service, and so you should always be seeking ways to sell more.
There are many definitions for a sales process and who cares! Related Article Tags: , , , , , , , ,
When you visit a dealership you will want to be prepared for the sales representatives that will want to persuade you and make your mind up for you. This article provides you with some short tips on how to negotiate with a car salesperson and what information you will need to be successful. Related Article Tags: , , ,
People that are looking to buy or sell real estate often think of real estate agents as a sales person. There’s no doubt that many agents in today’s real estate world would be enthusiastic about being only a salesperson. But because of the serious nature of selling a piece of real estate, this is Related Article Tags: , , , , ,
One of the most difficult parts of a salesperson's job is dealing with purchasing departments. Whether you are a new salesperson or a seasoned veteran, you likely will agree that dealing with a purchasing department can create a tremendous amount of stress for a salesperson. Unless you are truly unprepared, there's no reason for anyone to fear dealing with a purchasing department. Related Article Tags: , , , , , , ,
Most salespeople do not wish to be seen simply as product salesmen. Most salespeople sincerely want to help their prospective customers by improving their business, saving them money, and expanding their share of the market. The problem is that many prospects are cynical. They either were burned by an unscrupulous salesperson in the past or know someone whowas, with the result that they become extremely wary of salespeople. Related Article Tags: , , , , ,
As a career salesperson, I have strong feelings about commissions and an important message to all business owners who utilize salespeople to penetrate new markets and grow the customer base. Here is my recipe for a win-win pay-plan that works well for both the business owner and salesperson alike. Related Article Tags: , , , , , ,
A spirit of service is... an attitude that communicates the desire to make a difference in the life of each customer the salesperson meets. Related Article Tags: , , , ,
If you've ever asked a merchant account salesperson what their rate is, you asked exactly what they wanted to hear, and you're probably overpaying for credit card processing services just like the majority of businesses. "What's your rate?" is the most often asked question by merchants when they're looking for the best merchant account - but it's the wrong question to ask. Related Article Tags: , , , ,
Buying furniture to make a nice, comfy home is in itself a luxury and the least people want to be is to get ripped off of their chosen piece. This goes specially to those who are in a tight budget.
Establishing maximum value for your price is never easy. In today's volatile economy, it's even more of a challenge. For most companies, costs are increasing, yet the ability to pass them along to the customer is fraught with numerous roadblocks. The customer's response to a price increase is rarely positive, with the usual line of objections that go along with it. Related Article Tags: , , , , , , , , , , , ,
I'm sure you'll agree, building rapport and trust with your prospects is one of, if not the most important presentation skills you can learn. It's been said many times, people only buy from people they like and trust. Have you ever had an experience with a salesperson and you have said to yourself "I will never buy anything from that person"? You have probably also had the experience where you hit it off with a salesperson and you would buy just about anything they recommend. Related Article Tags: , , , ,
Different approaches should be taken when selling products or services to a man when compared to a woman. As they say that men are from mars and women from Venus both of them think very differently and hence, their thinking should be influenced by different methods.
Discounting on price is not a sales strategy. It's an impulsive move made by desperate salespeople. In a tough economy, customers think and expect everything is going to be discounted. Because of this, salespeople feel it necessary to oblige the customer to close the deal. Unfortunately, however, this leads to a downward spiral, much like an addiction to an illegal drug. Related Article Tags: , , , , , ,
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