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Selectabase Articles
 

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Embarking on a new business development programme aimed at converting prospects into new customers is a key method for achieving growth. What different strategies can be used to make your new business development activities successful?

Ever wondered what the Data Protection Act is and what it means for your business and direct marketing campaigns? If you hold any form of personal or marketing information about customers, prospects or staff - even just their name and address - then you should register. Find out more...

Ensure a constant supply of new customers for your business by building your own b2b prospect list of potential leads and customers.

In summary, direct marketing methods provide great opportunities for home improvement businesses to identify and target relevant potential customers on an individual basis, without the interference of competitor's messages that you find with press advertising.

Examining your existing customers can provide the key to unlocking new business. How can you analyse your b2b or b2c existing customer database and use this information to identify new business prospects?

What should your business spend on direct marketing, what type of success rate can you expect and what tools should use, such as direct mail, telemarketing or online?

Find out why direct mail is such a good companion to other marketing methods, and how using it in this way can dramatically increase your response rates.

Keeping an up to date direct marketing list is almost as important as how you collect the data itself. What measures can you take to keep your data clean and up to date, ready for your next direct mail campaign?

Even a business development strategy as simple as selling more to your existing customers requires careful preparation and good organisation. But most of all, a good quality and accurate customer database is essential.

What tricks are used by professional copywriters to create direct mail letters that really sell? Follow this step by step guide to create your own truly effective direct mail letters, and start transforming your direct mailcampaigns.

You’ve come up with a great offer, designed an eye catching mailer and cleaned your mailing list. You’re all ready to send your direct mailshot and see the leads and orders roll in. Well not quite - what measures have you put in place to receive all the responses the mailing is going to send you? Sounds like you may need to make sure you’ve got an effective lead management process in place before your mailshot hits the mailing house.

Discover exactly what direct mail can achieve for your business, and the best times and occasions to use mailings.

If you have a mailing list, it needs to be cleaned on a regular basis. Discover exactly what you should clean list for, and how often you should do it...

New start-up businesses are a constant feature of the business landscape. There will always be entrepreneurs willing to go it alone and launch their own business, in order to find greater independence job satisfaction, increase personal wealth and build a more secure longer term future. But starting a business isn’t just of benefit to entrepreneurs. Start ups also represent a valuable market segment for suppliers of an extremely wide range of goods and services.

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What can you do to make sure your telemarketing campaigns are as effective as possible? This informative guide gives you simple to follow rules for carrying out more effective telemarketing that will turn leads into customers, and increase sales.

Direct marketing exploits the growth in new technology, and can create a completely new distribution channel direct to the customer or end user. Discover the advantages of direct marketing for your business.

What are the business benefits of these two forms of direct marketing; traditional direct mail, and the newer practice of email marketing?

What should you look for when choosing a list for your next direct marketing campaign? Follow the advice of direct marketing experts to ensure your list purchases end up being as effective and successful as possible...

The key to B2B sales is to constantly move your leads and customer up a ladder of loyalty, from being prospects to loyal clients.

If your business is a purely web based operation like an e-commerce site, or your website has become the main touch point between you and your market, then its all too easy to slip into the mindset that all online marketing is new and innovative and all offline marketing is clunky, old fashioned and ineffective.

 
 
 

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