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Your brand is the experience your target customers have while interacting with you. If their experience evokes a strong, positive emotional response, then you've got a great brand. Why? Because customers buy from emotion and back it up with their head. If your customers have trouble remembering your name when you're not actually in the room then you need to work on your brand. Related Article Tags: , , , , , , ,
As an online business coach, I have reviewed hundreds of solopreneur web sites. Many of them are making exactly the same mistakes on their web sites and are losing customers as a result. Here are the most common mistakes that solopreneurs make...
Marketing your business is one of the biggest challenges for any solopreneur - it's a task we all find quite daunting, and are simply overwhelmed by all the information that's available. Below I have put together some information on 3 simple and low cost marketing ideas, which you can easily implement right away to create more visibility for your online business and web site. They all work well for me! Related Article Tags: , , , , , , ,
As moms, we understand the need for regular medical and dental check-ups to make sure our family is in tip-top shape. What about mompreneur health? Have you scheduled a check-up lately? Here are three must-ask questions to consider as your review your family and business health...
7 PROVEN and SIMPLE steps you can easily take TODAY to get paid faster from your clients. Related Article Tags: , , , , , , ,
Over the years, quite a few clients have told me that search engines hate them. When search engines hate you, your web site is nowhere to be seen in the first 30 search engine result pages and has very low search engine referral traffic. This means that you are losing out on many newsletter subscribers and customers.
Creating and using a practical business plan seems like a daunting task, but it doesn't have to be! Included in this article are logical tips for small business owners to use their one-two page business plan to make strategic decisions that will move their businesses forward systematically. Related Article Tags: , , ,
Thousands of marketing strategies exist and a thousand more are being created yearly. How do you create your own? Where do they fit in on a marketing plan? Here are two key parts when creating a strategy seldom discussed yet are mandatory to creating a successful plan. Related Article Tags: , , , , , , , , , ,
You're doing it. For years you've wanted to work from home and you are finally doing it. You are no longer an employee who has a "J O B"; you are now a business owner, self-employed, ruler of your own destiny AND you have inherited all the responsibilities that come with owning a business. We often get so busy running our businesses that we forget why we started them in the first place. This article shows you how to keep motivated. Related Article Tags: , , , , , ,
Here is the thing with planning and goal setting. It’s fun, especially when done at the 50,000 foot level that entrepreneurs love. However, somehow these great ideas need to be realistically achieved or you are simply setting yourself up for failure. Related Article Tags: , , , ,
Testing a marketing strategy is a requirement if you want the product or service to succeed. Here are the three stages, nine steps of a basic testing process. Related Article Tags: , , , , ,
When it comes to marketing your services, two facts hold true. One is, when things are important to people, they buy -- or at least attempt to buy -- from a recognized expert. The other is, to be most profitable, you must differentiate yourself from your competition. One of the most effective ways to differentiate yourself is to be a recognized expert in your field. Related Article Tags: , , , , , , ,
How to successfully build, market and produce income with a mini site.
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