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Master your Mind, Master your Sport - What are your dreams and goals? What were your dreams and goals when you were maybe just 10 years old? Do you believe in those dreams? Have you given up on them? I know I had a dream. I had a dream when I was just 10 years old to get to the Olympics. I was a gymnast at the time, and Nadia Comaneci was my hero, she was the darling of the 1976 Olympics. And watching her there created within me a dream that I could do that. I became fixated on that dream of going to the Olympics. How To Market Your Expertise Online By Leading Teleseminars - One things that many experts do is that they teach. Teaching a teleseminar in a subject that you know is one of the best ways to demonstrate your expertise to your potential clients and promote your business at the same time. Leading a teleseminar is a great marketing technique because it is very easy to use to promote your expertise. There are many different types of teleseminars that you can teach. For example, there is a one time teleseminar, a series of classes, or create a very long teleseminar series to teach. You can charge for each teleseminar or offer a teleseminar at no charge to upsell your other products and services at the end of the teleseminar. You can use your teleseminars to promote your expertise in many different ways. What is the Ideal Length for a Teleseminar? - The second most common question people ask me about teleseminars is about how to design an effective teleseminar (The most common is about how to make the technology work, but I'm not going to cover that here). In particular, many people would like to know the ideal length and the right mix of talking and audience participation. So how do you design a teleseminar? The secret is to forget you're doing a teleseminar, and design it just like any other program. There's nothing magical about the teleseminar format. Tell The World - I was recently listening to a presentation I made to the National Speakers Association of Australia way back in 1998. At the time, I was talking about the idea that it's not enough to think of yourself as a speaker, but as an expert. I said: "Don't think of yourself as a speaker; think of yourself as a messenger. You've got a message, and speaking is just the way you deliver it. Your competitors are not the people in this room sitting next to you. 7 Steps to Creating Info-Packed Teleseminars From Your Articles - Teleseminars, or workshops conducted over a teleconference line, are one of the easiest ways to grow a business and leverage your expertise online. However, when I speak to clients about using this marketing strategy, many believe that they don't have enough content to create a powerful 45-60 minute teleseminar. Do you share that same belief? If you've ever written an article, you've got enough information to create a teleseminar. I love to repurpose content, i.e., create something once and use it again and again for multiple purposes. Planning for Your Live Teleseminar Call - Curriculum and Content - My calls are 100% me, Alex Mandossian, in flesh and blood, dialoguing with students, prospects, customers, clients, in real time. I have these once a month because it's a way for people to get access to me. People are invited from auto responders, from stage presentations, and from teleseminars to attend. If they weren't live, they would not be as effective. Typically I'll have 12 to 14, sometimes over 20 people on these calls and I will typically get two new customers from these calls within 30 to 60 days after these free teleseminars. What Do You Really Need to Have A Teleseminar? - It depends on how involved you want to be with teleseminars. You don't need a website to have a teleseminar. You don't need web hosting. You don't even need online audio or fax broadcast or voice broadcasting. You don't even need a database. However, those things do help. All you need for a teleseminar is a phone. Whether you are doing the interviewing or if someone is interviewing you. So, for the record, you just need a telephone and whatever that costs you each month, you're in business. The Importance of Take Away Value in Your Teleseminar Preview Call - What's critical to include and exclude to maintain value but not give away too much? The answer is cognitive dissonance. That's a scenario where if you give a complete picture in little morsels. You're asking your customer or prospect to fill in the blanks or fill in the complete picture. They will have a dissonance and they will feel uneasy until they complete that picture. It's a very simple psychological term. I use it all the time. But there are two philosophies of how to use cognitive dissonance. There are some information marketers, some direct response marketers who don't like to give a complete picture of anything. In other words if they have 457 tips, they don't give a complete tip of anything. I on the other hand feel differently. Should Teleseminars be Scripted or Unscripted? - The answer is some of my audio messages are scripted and some are not scripted. Let's start with the scripted messages. If I am doing an Ask campaign interview, and I'm interviewing somebody else, I will actually script that audio message so I can save my guest's time and effort. 6 Proven Ways to Fill Your Teleseminars - Teleseminars are a great way to make some quick cash, or give one of your current offerings a boost in sales. Of course, in order for that to happen, you need to fill them! Here are 6 ways to fill your teleseminars, each and every time you hold them, even if it's on the same topic. 1. Your list The best place from which to fill your teleseminars is your own email list of potential clients and customers. 6 FAQ about Internet Businesses - Question #1: Other than teleseminars and one-on-one, what is the best way to build a relationship with clients? Answer: Let your clients know who you are as a person. Let them know you are more than a product or service and that you are human. For example, let them know that you are real by sending out non-business related content such as a family newsletter. Question #2: Here's my situation. I want to use Google AdWords to promote an affiliate site. How to Grow Your List and Make More Sales with Your Signature Teleseminar - I love being a guest on other people's teleseminars. What I love best is the fact that all I have to do is show up and talk when someone else is sponsoring them. I'm responsible for none of the marketing and promotion and registration involved with sponsoring a teleseminar. Best of all is that I don't have to schlep all over town to do these guest speaking gigs. I'm presenting my expertise to my target market from the comfort of my own home office. How can you add a signature teleseminar to your marketing mix? 4 Requirements for a Successful Teleseminar - Teleseminars -- presentations via telephone -- are the fastest way to build your ezine list as you share knowledge with those in your target audience. Before we jump into the "how", let's discuss the different types of teleseminars and why each is a valuable service you can offer. 1. Free teleseminars. Free teleseminars allow you to quickly grow your database/mailing list as you provide information to an interested audience. They can come, listen a while and leave with the feeling that you have given them an informational nugget they didn't have before. In another version of the no cost teleseminar, you can be an expert on a colleague's teleseminar in order to gain added visibility with a crowd that may be interested in your products and services. 2. Paid teleseminars. How To Pick The Right Radio Shows To Promote Your Product - Have you written a book and are searching for ways to promote it? Have you thought about the power of being a guest on radio shows? You can make huge amounts of money by promoting your book through radio shows. There are almost 11,000 radio stations in America. This gives you a huge market in which to promote your book. However, most are too small and don't reach very many people. You need to target the big stations. How to Use Teleseminars to Find Out Exactly What Your Niche Wants - Basically, there are two things that must be in place before any of your offerings can be successful (read: profitable). One is that it must be designed for a niche. So, there must be a group of people who you are targeted to offer your product/program/service toward. The other is that is must solve a problem that your niche wants solved. Sounds obvious, yes? But many times, we create what we think our niche NEEDS instead of what it WANTS. It's critical to know the difference and to use that knowledge to create your offerings. There are many ways you can find out what it is that your niche wants most so you can create it and offer it to them. How to Significantly Increase the Number of Attendees at your Next Teleseminar - Teleseminars are a great way to connect with your customers. You can provide information, answer questions, and market your products and services through teleseminars. You can also invite your joint venture partners to talk on your teleseminar. The marketing opportunities and ideas are endless. Following are situations and questions about the components of a successful teleseminar. Internet gurus will reveal the secrets to achieve this goal. One major concern regarding teleseminars is the number of subscribers that attend the teleseminar. An example of this concern involves an Internet marketer that put on his first teleseminar. He sent an email to his subscriber list of over 2,000 email addresses. He sent an email twice a day for three days regarding the teleseminar. The copy on the emails was top notch as it was written by copy writing professionals. 5 Steps to a money-spinning Seminar - Are you an Internet entrepreneur ready to put on your first seminar? If so, congratulations! A seminar is a giant leap into Internet business success. Whether this is your first or hundredth seminar, you always want it to sell out. What strategies can you use to promote the seminar that sells it out in no time? Teleseminar Tips Every Internet Entrepreneur Should Know - Are you contemplating running a teleseminar in your Internet business? Are you ready to connect with clients through a valuable teleseminar meeting? Coaches - Make Money By Teaching Teleseminars - I have worked with hundreds of coaches, and I always recommend that they use the multiple income stream business model for their coaching business. This means that coaches should create products, such as e-books, teleseminars, audio recordings, in addition to doing one-on-one work with coaching clients. Teleseminars: A Quick Way to Cash - If you're reading this ezine, it's likely that you've participated in a teleseminar, whether it be mine or one of my colleagues. You've probably been on some that have been very good, where you got tons of really valuable information. And you may have found yourself on a few that were nothing but pitch-fests for the host's lastest product. But I want to share something with you. Hosting content-rich teleseminars for my target market is some of the quickest and easiest money I've generated in my business.

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