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Webtrends Articles

 

Displaying Results for Webtrends

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Google Analytics is a product based on the popular web traffic analytics Urchin platform, as a result of Google's earlier acquisition of Urchin. As a surprise to the webmaster community, Urchin's technology, which is one of the most complete and well designed web analytics software in the industry, is being given at no cost to webmasters when they sign up at www.google.com/analytics.

In this addition we will discuss the importance web site tracking and explain to you why it is so important to pay attention to your current web traffic.

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses.

This article summarises and emphasizes the importance of web analytics in the increasing climate of measurement and accountability where increasing amount of marketing budget is being shifted from traditional advertising medium into the online environment. It also presents several important online metrics that any marketeer can instantly use to gauge the effectiveness of their online marketing campaign.

Planning an ecommerce website is like building a house - architecture and budget need to be agreed before the decoration.

 
 
 

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