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Don't Let Good Grammar Spoil Good Writing - If saying that good grammar can spoil good writing sounds like heresy, it was meant to. To Whom it May Concern - Over 85 per cent of utilities have failed to develop a clear strategy on how they communicate with their customers in writing. It is true that telephone skills and technology are fundamental to good customer care, but a truly customer-orientated approach must be reflected in letters, emails, bills, statements, and terms and conditions too. After all, there is no point in claiming to be customer focused and then sending out bills that are indecipherable, emails that fail to respond to the customer’s query, or letters that are long-winded and evasive. Bad writing is not only confusing and annoying for customers, but expensive for utilities. The first thing a customer who is baffled or irritated by a poorly written letter or bill will do is pick up the telephone to the call centre, costing the company unnecessary time and money. Don't Write Short Texts, Write Concise Ones - If you are puzzled by this admonition, it is probably because you have been led to believe that "short" and "concise" are synonyms. They aren’t. My dictionary shows two definitions for "concise": 1. Brief and to the point 2. Short and clear. If "short" is already part of the definition of concise, they cannot be synonyms. There must be a difference. Resume Writing Tips: How To Write A Resume That Persuades! - When applying for a job, you have to remember that you're not the only available candidate. Your future employer or the head of the HR department probably has a good number of resumes waiting on his or her desk. In order to catch their attention, you have to make sure that your resume stands out among the rest. In fact, resume writing tips are the secret weapon of many successful job applicants! You might think that a resume is only a piece of paper and that what matters most is the interview itself. How to Apply the Three Acid Tests of Persuasive Writing - "If you don't know what you are looking for, you are unlikely to find it, even if it's right in front of your nose. Shakespeare: What Can a Great Poet Teach Us about Clear, Concise Expository Writing? - William Shakespeare was unquestionably one of the world's greatest poets and poetic playwrights. Arguably, his mastery of English far surpassed that of anyone else who ever put pen to paper. So what can Shakespeare -- a genius at playing the language almost like a violin -- possibly teach us about expository (non-fiction) writing, where ideas must prevail and the language made as inconspicuous as possible? He can teach us that being a truly accomplished writer means knowing when to turn a beautiful phrase and when to speak plainly. Pithy Prose: The Wit and Wisdom of People Named 'H' - Part 7 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. Copywriting Tips - 9 Powerful Ways to Grab and Hold Your Prospects' Attention - One of the most important copywriting tips is to immediately grab your target prospects’ attention. Once you’ve captured their interest, you have to keep them glued to your message. All your efforts in creating the sales letter will go to waste if people will not even begin to read it. Once your prospects read the first 25% of the entire sales message, there’s a good chance they’ll continue reading. That’s why it’s vital that the first few parts of the sales letter grab their eyeballs or arouse their curiosity so much that they can’t stop reading. The Makings of a Personal Essay, Really - Sometimes I can be dense when it comes to realizing the potential of my own life experiences as essays for magazines. I, of course, fully believe that everything in my life is newsworthy, but sometimes have trouble figuring out which experiences will hit home with other people. I recently learned the secret, and it can be summarized in one word: Really? My friends know that I can talk. I mean, I can talk! Get me on the phone and I’m likely to tell you all about my day, from my breakfast to my editor’s latest comments to my insomnia. I don’t inflict my tendency toward verbosity on everyone, but at least a few trusted souls get to bear the brunt of my solitary lifestyle and my need to dish. Distinctiveness in Personal Statements - Byproduct or Goal? - "What makes you unique is not that you have had these life-altering experiences, but rather how and why your perspective has changed or been reinforced as a result of those and other everyday experiences. That is a story that only you can tell. If you concentrate your efforts on telling us who you are, differentiation will occur naturally; if your goal is to appear unique, you may achieve the opposite effect." So wrote Derek Bolton, Assistant Dean and Director of Stanford GSB Admissions, in his most recent and excellent monthly column, "The Director’s Corner," for Stanford’s MBA Admissions Newsletter. Savage Nature: The Life of Ted Hughes - One of the most important poets of the post-war period, Edward James Hughes (1930-1998), was drawn towards the primitive. He was enchanted by the beauty of the natural world, frequently portraying its cruel and savage temperament in his work as a reflection of his own personal suffering and mystical beliefs - convinced that modern man had lost touch with the primordial side of his nature. Born in Mytholmroyd, a remote mill town in West Yorkshire, Ted (as he was known to his friends and family) was enormously affected by the desolate moorland landscape of his childhood, and also by his father's vivid recollections of the brutality of trench warfare. Quick Strategies For Writing Your Essay Under Pressure - Hidden pitfalls are on watch for your paper success in every paragraph of the essay you write. They are notorious misprints, insidious misspellings and numerous stylistic, syntax and format errors. Indeed they are your restless essay writing enemies, which are always on the alert, putting obstacles on your way to excellent grades for your writing assignments. SEO Article Writing 101 - SEO writing is very different from content writing, article writing, story writing and news writing. Unusual Points of View - Most writers are familiar with first and third points of view and their variations. But have you ever experimented with alternative points of view? Below are some less used points of view, what I call “unusual points of view.” Try using these when you’re blocked or you want to try something new. Second Person Point of View Second person can be written as “you” singular or plural. Josip Novakovich in FICTION WRITER’S WORKSHOP says: “The author makes believe he’s talking to someone, describing what the person addressed is doing. But the ‘you’ is not the reader; though sometimes it’s hard to get rid of the impression the author is addressing you directly.” Here’s an excerpt from Italo Calvino’s first chapter of If on a winter night a traveler. The Writing Club - Typically when falling asleep in bed at night great thoughts enter the mind, long stringed and meaningful sentences trip over each other to receive attention at the front of the brain alongside all the brilliant findings, results, meanings that speak volumes and hard hitting phrases that are just the ticket to open the door to success. Don't Miss These 10 Must Know Facts About Promoting Your Website with Article Writing - Most all ezine publishers need fresh content. Article writing is something that gets tedious to the publisher who sends out an ezine every week. Fresh, unique ideas are always attractive, and ezine authors don't mind publishing others work, (along with a complete research box, (THIS IS YOUR AD) as well. If you can learn and excel with this kind of content writing, you can win in two areas. Promoting your own site, or writing content for others site owners and earning dollars as a ghostwriter. From Book Notes to Book Reports - Writing papers and book reports has long been the bane of high school and college students’ existence. It seems that no matter how hard you work to stay caught up, there is always a paper due tomorrow. Using book notes to help get the ideas flowing can save you time, heartache, and the stress of getting a bad grade. There are many styles and formats available now, but a book note typically includes a summary of a literary work, commentary on the subject matter and deeper meaning of the passages, and biographical information about the author. Write Strategy - Think, Believe, Attack - Think of writing like karate... it's about DISCIPLINE. Writing, like other forms of art, work or talent, requires discipline. It won't ever be enough that you say to yourself that you are a writer. Only when you write and write with discipline can you call yourself one. Before you can earn a black belt in karate, you have to dedicate yourself, practice and instill discipline in yourself to learn the moves and techniques. The same goes for writing. Don't just read books. Devour them. Ray Bradbury, author of Zen in the Art of Writing, suggests books of essays, poetry, short stories, novels and even comic strips. Six Tips for Submitting Fiction - You can learn a lot about what it takes to place a story in an ezine by starting up one of your own. Last month we started work on a new ezine for writers, which we intended to use to publish high-quality, contemporary fiction, from writers all over the world. 5 Reasons Why Headlines Are The Single Most Important Part Of All - Are you maximizing your marketing results by using headlines at every opportunity? Without a powerful headline, your message stands little chance in an increasingly competitive marketplace. If your headline doesn’t capture attention and pull prospects inside, the rest of your marketing effort is meaningless. Nothing is more important to getting your message noticed than your headlines. If you’re not allocating a sizable percentage of your time and creative effort to your headlines, you could be losing out on a large chunk of business. Top copywriters understand this concept well. They know how essential it is for the headline to capture attention by literally stopping prospects in their tracks. Here are five good reasons why headlines deserve greater emphasis and attention.

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