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Yaffe\'s Law Articles

 

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Someone once said: "There is no dull information, only dull writers." Dull texts and dull presentations on "dull" subjects are not inevitable. The secret of converting dull into dynamic is a fundamental insight into the human psyche known as "Yaffe's Law".

Fully considering the reader's point of view when writing is a fundamental principle of persuasive communication. Its purpose is to bring readers into your text and hold their attention while you present your arguments. However, too often we confuse our ideas and interests for those of our audience, producing the opposite effect. A new formulation of the principle, Yaffe's Law, provides clear, functional safeguards against going off-track en route to this laudable objective.

Columbo, the apparently bumbling, inarticulate Los Angeles cop of the popular 1970s television series, always cornered the criminal. While obviously fiction, the show's structure and Columbo's methods have important lessons for expository (non-fiction) writers and speakers.

Newspapers provide the best examples of clear, concise writing you can find anywhere; otherwise people wouldn't read them. Journalists not only write superbly well, they do so extremely rapidly. Learning how they work their "daily miracles" can help you write better at your more leisurely pace.

This article defines the fundamental but frequently neglected principles of persuasive communication. These principles are easily applicable to virtually all kinds of writing and speaking. The article is based on the book In the "I" of the Storm: the Simple Secrets of Writing and Speaking (Almost) like a Professional.

 
 
 

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