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Five Tips For Effective Editing - It's a common misconception that professional writers get it right the first time. In reality, nobody gets it right the first time-even people who have been writing professionally for decades. Pithy Prose: The Wit and Wisdom of Oscar Wilde - Part 2 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particularly fond of what I like to call "pithy prose". Pithy Prose: The Wit and Wisdom of People Named 'W' - Part 3 of an occasional series I am a collector of quotations. I have been ever since I learned how to write, I mean professionally, not in primary school. I am particularly fond of what I like to call "pithy prose". These short quotations can cover an unlimited variety of subjects: love, religion, politics, human nature, etc. Writing A Book Enabled Systems Engineer To Quit His Job - According to the Association of American Publishers, 83 per cent of Americans want to write a book. Robert Kiyosaki, creator of the Cashflow Game and the Rich Dad, Poor Dad series, said that his book is his best business card. Mark Victor Hansen, co-creator of the popular Chicken Soup for the Soul series, stated that the best lead generator is a book. These two examples demonstrate a profound principle. The most successful authors do much more than sell books. The money earned in royalties is incidental income as compared with what they generate from income streams such as speaker fees, membership communities, home study programs, coaching programs, consulting fees, and other products and services. Wes Waddell is an example of this principle in action. Guaranteed Access to a New York Publisher Means Dog Guardians Can Feed Their Dogs Without Fear - Books published by New York publishing houses tend to garner a higher degree of respect than those published outside of the Big Apple. Authors with New York books often find it easier to get media attention than those using other methods, such as small presses or print-on-demand publishers. Selling Your Writing and EBooks the Easy Way: Through Your Social Networks! - If you are a writer or simply someone with an awesome ebook to sell, you may know of many different marketing channels for your work, but have you ever considered the power of your own social networks? This article looks at a great new tool for reaching the people that you've already touched with your online presence, and gives you tips for converting friends into purchasers. 6 Steps to Catch More Opt-ins Than Ever Before - Remember that when you have new visitors at your website, your #1 goal is to get them on your ezine list! That way you have permission to contact them again and again, educating them about your helpful services and products that they came to learn more about. But you can’t just put up a link that says “free newsletter”. No one cares! Recycle Your Articles to Gain Tons of Traffic and New Subscribers - While there are many effective ways to get more traffic and build your email newsletter list, the one I’ve had the MOST success with is to submit articles for use on other people’s websites and in their ezines. How Starting Your Own 'Country Club' Can Skyrocket Your Revenues! - My mom was visiting recently and during our mother-daughter shopping time I noticed something interesting. Almost all of the stores I made a purchase at asked me if I'd like to get on their mailing list. That's very smart. However, the WAY in which they did this made a big difference in my answer. I said NO to almost all of them because they simply did not make it enticing for me. I mean, who WANTS more junk mail? 11 Quick (and Good) Content Ideas for Your Ezine or Website - Publishing articles, especially via an e-zine, is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products. While I'm sure that sometimes you have dozens of content ideas, I bet other times you find yourself staring at a blank computer screen, grumbling that it's publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas for when you're in a pinch. 1. Give real-life success stories. 7 Marketing Lessons We Can Learn From TV Infomercials - I hate to share this, but I love watching infomercials. And I've ordered more than once from them! Everything from cosmetics to a cell phone accessory. When pressed, my friends admit the same. 13 Steps to a 'Slippery Slope' Online Sales Letter - But here's the problem: I see many of them trying to sell their e-book, tutorial, etc. on a regular Web page. They list a paragraph about the info-product and give the price, and they expect a slew of sales. Wrong. You need a special sales page that has a "slippery slope" sales letter. Remember that game Chutes and Ladders? If you landed on a space that had a chute on it, you just went down, Baby. No turning back. Get More Sales With These 5 Proven Headlines - It's important to realize that headlines work best when they appeal to your reader's interests (not yours). And not only can they grab attention, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale. Over the years copywriting pros have used several headline formulas that always work well. Here are my fab five: 1. The Question: "Are You Worried About Your Financial Future?" A question headline automatically gets your readers involved in your message, because they answer it in their minds. 14 Profitable Ways to Use Autoresponders - Scenario: An interested visitor who has been viewing your website for sometime has finally found what she was looking for and is about to make a purchase. Her cat, who happens to be looking at that warm spot of sunshine on the window sill above your computer desk jumps across her desk knocking over her beautiful ivy plant while scattering soil across her computer and desk. 10 Easy Ways For Speakers to Get Publicity - Advertising in the media can be a high-end expense, especially if you are still in the growth phase of your business. Radio and TV spots, magazine ads, commercial marketing can all be quite costly. The question becomes how to increase your exposure and demand for a fraction of the typical cost. Copywriting Tips - 9 Powerful Ways to Grab and Hold Your Prospects' Attention - One of the most important copywriting tips is to immediately grab your target prospects’ attention. Once you’ve captured their interest, you have to keep them glued to your message. All your efforts in creating the sales letter will go to waste if people will not even begin to read it. Once your prospects read the first 25% of the entire sales message, there’s a good chance they’ll continue reading. That’s why it’s vital that the first few parts of the sales letter grab their eyeballs or arouse their curiosity so much that they can’t stop reading. Here are some vital copywriting tips to grab your prospects’ attention and keep it longer. 1) The most important part of your sales letter is your headline. Complete Authoring And Business Development System Launched Scott Armstrong Into His Thriving Coaching Practice - Robert Kiyosaki, creator of the Cashflow Game and the Rich Dad, Poor Dad series, said that his book is his best business card. Mark Victor Hansen, co-creator of the popular Chicken Soup for the Soul series, stated that the best lead generator is a book. These two examples demonstrate a profound principle. The most successful authors do much more than sell books. Spanish in the Real World - In our increasingly shrinking global world learning other languages seems like a natural progression. Speaking a second language acts as a window to a wider world. Specifically, becoming a Spanish as well as an English speaking member of the United States would yield both academic and cultural results while giving you a broader array of opportunities. Columbo - What Can a Bumbling, Inarticulate Los Angeles Cop Teach Us about Effective Communication? - Decade after decade, perhaps the most popular type of television program has been the detective story, the traditional "who dun it?", presumably because people enjoy being held in suspense. It is therefore instructive to note that one of the most popular TV detective shows of all time has no suspense to it whatsoever. How To Define Your Own Niche - This is one of the hardest things speakers have to do - defining their niche, and in most cases, it can stop them dead in their tracks. Inexperienced speakers have a tendency to generalize themselves and that won’t lead to those successful paid speaking engagements. You must be creative and innovative; find your own niche and become the most well known speaker in that niche.

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