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Traditional Print Publishing versus Online Publishing - Most print publishers want to expand their businesses online. Some already have websites, whilst many others plan on launching them soon. However, to be successful, traditional publishers must understand the differences between the two mediums. Most believe they do, but if you look at what many of them are doing online, they clearly don't. They end up trying to replicate what they do offline on the internet. This doesn't work. Never has. Advertisers are Learning to Love Specialist Information Publishers - The internet has changed marketing forever. If used well, the internet is a marketer's dream, enabling them to directly reach their customers. If misunderstood and used incorrectly, it can severely damage or even destroy a company. The marketing departments of large, traditional companies are just beginning to understand the power of the web and how to use it effectively. When they get it right, the results can be dramatic. Ford made an additional $90 million in revenue just by moving 2% of their marketing budget online. But, just allocating money to online efforts is not enough. Marketers have to understand the difference between simply buying media to push their message and influencing their buyers whilst they make their buying decision. Internet Authors aren't Carnivores - When vegetarians want to be insulting, they call anyone who disagrees with them a 'carnivore'. That's inaccurate. No human being is a carnivore. People are omnivores. Generally speaking, -if you look around the world - you see that people eat both meat and vegetables, also fruit, nuts, and in most cultures, dairy products. Publishing Your Own eBook is Just a Couple of Mouse Clicks Away - Yes - it's true. The Internet has changed everything! Not too long ago the richest people out there were those that owned tangible things, such as real estate, metals or real estate. Today, the wealthiest people in the world own... well - nothing! That is, nothing physical or tangible. Most of the wealthiest people today own intangible things, such as stocks, software and, of course, information. Now these people didn't become millionaires overnight - but, with the help of the Internet, even the little guy now has a fighting chance. The Internet has truly leveled the playing field. The Secret to Drive 'Wild Unstoppable Traffic' to Your Site and 'Win SEO Games' - Before I reveal to you the secret to win the SEO, I want to tell you a brief description of how commonly search engines like Google and Yahoo work and how they present information to the user typing in the "keyword" to commence a search. Search Engines use a special agent called 'crawler' to index websites. A crawler is an automated program run by the search engine system. Crawler visits a web site, read the content, Page Title and it's Meta Tags. Then, it will follow through all the links located at the web sites. The Self Publishing Deception - The biggest deception on demand publishers present is that your book will be "made available at over 25,000 bookstores worldwide." They give writers, who are unfamiliar with the industry, a false sense of success. Everyone wants their books inside Borders or Barnes and Nobleâ€¦but it's just not possible. Let me explain why. Print-On-Demand (or Publish-On-Demand) books are printed as little as 1 book at a time. What RSS is Not! - It is difficult to have a conversation about technology these days that does not involve RSS. In the age of the Internet, communication is expected to be instantaneous. RSS offers instant real-time distribution in an on demand world. What is RSS? RSS is a standard format for syndicating information or content over the Internet. Once a visitor subscribes to an RSS feed, they receive the new information each time the feed is updated. How do you get Ideas for Blog Posts and RSS Feed Posts? - The best blogs and feeds are those that contain unique, fresh, compelling, content. So where do these prolific posters get their ideas? I talked to a handful of bloggers to determine where their inspiration originated for their content. Writing Time-Oriented Articles - The first step in writing an article for distribution is to come up with a subject. To really make hay, you should always look to see if there is a time element you can incorporate as well. Time-oriented articles are simply those that deal with an event that has a specific deadline. If you really want to see one of your articles republished thousands upon thousands of times, find a deadline that is universal to all or most readers. Let's look at an example The easiest universal deadline that comes to mind involves taxes. How Long? - When people ask me when I started writing, I tell them it was in 1980. My first story was published in the high school literary magazine, my next story won second prize at the National Honor Society's 1981 Florida State Convention, etc. This week, I remembered something older. I wrote my first titled short story in 1976. I was 13. Copyrights Revisited - I used to make this joke in my Advanced English Writing classes. I'd write on the board, "There are no new ideas" and attribute it to Plato, and then say in my lecture that he probably stole that quote. Are we allowed to do plagiarism humor in China? They forgot to comment on that in my contract. Anyway, dig this. Writer School? - Here's something from my mailbag. "Dear Michael, do you need to do good in school if you want to be a writer? I stink at school and all my friends laugh at me when I tell them I want to write, but I'm serious." Followed by a sentence or two of "I need your words to encourage me" or some such nonsense. Fortunately, a writing sample is rarely attached. If it is, either it's excellent or it stinks like rancid yak butter. There's a lot of middle ground in the writing world, of course, but for some reason it never seems to accompany these emails. The message is usually (but not always) so filled with errors that I'm not gonna reprint them here or correct them when I reply lest I destroy some sensitive soul like a jackhammer to an eggshell. The One-Plot Wonder - Back in the mid to late 1980s I was a security guard. The pay was lousy, but it gave me many hours in seclusion to write short stories and novels. However, I usually worked over 80 hours a week. No one can write that much. Well, at least not me. How Not To Get Published - If someone had told me in 2000 that I'd publish four books in 2001, I'd have called him an eejit. Get Rich Writing Fiction - Some of us write simply because we can't not write. Ideas grab us, move us, and demand to be written. We strive to make it as real as we possibly can, to improve at our craft every day, hopefully to make it into the realm of literature as well as entertainment. We want to craft an entire world where the places and people are so real that the reader doesn't feel like he's reading a book as much as he is going to another place. Apostrophe Usage Made Simple - According to one of my previous articles, whenever a Southerner says "Y'all watch this," get out of the way because those are probably the last words he will ever say. Well, I'm a Southerner. I used to live in the southeastern United States, but I moved to the southeast of China. And, I'm about to say the magic words: Y'all watch this. The word is "week." If I want to talk about more than one week, like what I wrote a few weeks ago, I'll use weeks. No apostrophe. If I want to talk about something belonging to a week, such as "last week's newsletter," I'll use an apostrophe. Comma Usage Made Simple - Don't they drive you nuts? You can visit all the rules of style you want, and you can read all the books and articles you want. You'll still be confused. You'll see inconsistency. Creative Rich Content - We have all heard the term content-rich, but what does content rich really mean? Content rich means different things for different individuals, because what one person finds useful, another may not. Content rich is all about providing information that is considered valuable to your target audience. Information that visitors might find useful could consist of product or industry facts, statistics, reviews, tutorials, or educational information related to a specific industry. How to Make Your Website Content Rich When creating a content rich website, do not be afraid to think outside of the box. Common Writing Mistakes - Most books aren't rejected because the stories are "bad." They're rejected because they're not "ready to read." In short, minor stuff like typos, grammar, spelling, etc. I don't mean places where we, as authors, deliberately break the rules. Those are fine. They're our job. Language always changes with use, and we can help it on its way. Find Some Readers! - The Internet will not replace traditional promotional efforts, but it can enhance them.

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